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Exploring AI at Conveyor: Our approach, principles and use cases

Discover how we’re embracing generative AI, guided by our principles, and leveraging cutting-edge use cases to drive exponential results for our clients.

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Our AI principles

At Conveyor Marketing Group, our core commitment is to ethical, responsible and innovative AI practices. Our AI principles serve as guiding pillars, shaping our approach to generative AI technology adoption, client interactions and industry leadership. Rooted in transparency, accountability and human-centricity, these principles reflect our dedication to harnessing the power of AI for positive impact while balancing the highest standards of integrity and ethical conduct. 

Explore our principles to learn more about our philosophy and values when it comes to Generative AI. 

View Our AI Principles

How we’re using AI for our clients

From enhancing content creation to optimizing audience targeting, our strategic use of generative AI is revolutionizing the B2B digital marketing landscape. Explore our diverse range of AI use cases to see how we're delivering value and driving impact across industries. We never copy/paste AI content, we simply use it as inspiration for our expert writing team.

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Transcript Syndication

AI quickly scans transcripts from webinars and other videos and highlights how we can syndicate them into educational articles, promotional emails, social posts, and more.

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Content Repurposing

AI helps our team rapidly produce supporting marketing and sales collateral from existing articles and research by scanning large documents and generating key takeaways.

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Persona Research

AI assists in researching personas from industry sources and sales collateral, allowing for more personalized and effective marketing strategies.

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Content Mining

We use AI content to quickly scan for supportive or syndicated content, including cluster articles, nurture email opportunities and so much more.

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Brainstorming Partner

AI acts as a brainstorming partner for new ideas, helping to determine fresh approaches and angles for articles, webinars, newsletters and more.

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Keyword Exploration

Why stick with the same old same old? AI helps our team explore new variations and angles for both organic and paid marketing strategies.

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Competitor Analysis

AI rapidly evaluates the key messaging of competitors and helps determine new positioning strategies.

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Idea Pitching

We pitch ideas in real time to AI and get instant feedback and fresh ideas on industry trends, social media trends, newsworthy events and more.

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Trend Identification

AI tools help us identify industry publications, partnerships, thought leaders and emerging topics, enabling our team to pivot strategy without lengthy analysis.

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Code Troubleshooting

Generative AI can help our developers troubleshoot wonky code, generate code snippets or even write Excel formulas, saving them time and headaches.

"At Conveyor Marketing Group, we're harnessing generative AI to empower our professionals, enabling them to deliver even greater value and results to our clients."

— Kate Moore, Director of Content & SEO, Conveyor Marketing Group

FAQs

Your most pressing AI questions answered

We primarily utilize ChatGPT Teams, a powerful AI platform that enables us to enhance our content creation, strategy development, and client services.

Yes, absolutely. At Conveyor, we believe in putting our clients in the driver's seat. We provide full transparency and control over how we utilize AI for each project, allowing clients to tailor their AI preferences according to their needs and preferences.

Data privacy and security are top priorities for us. We adhere to strict protocols and best practices to safeguard client data and ensure compliance with relevant regulations. Our AI tools are implemented with built-in security features, and we continuously monitor and update our systems to mitigate any potential risks.

AI offers a wide range of benefits for B2B marketing, including enhanced productivity, improved targeting and personalization, data-driven insights, and innovative content creation. By leveraging AI technologies, we're able to deliver more impactful and efficient marketing solutions for our clients.

We're committed to responsible AI use and continuous learning. Our AI Task Force is composed of five senior team members who regularly participate in training and professional development programs to stay updated on the latest AI trends and best practices. We closely monitor industry developments and collaborate with AI experts to ensure that our practices align with ethical standards and regulatory requirements.

While AI can augment and enhance human capabilities, it can't replace the creativity, intuition, and expertise of skilled professionals. We are never going to copy and paste from these tools and call it a day. It’s not our style, and that strategy is bound to fail. We view AI as a valuable tool that complements and empowers our team, allowing us to achieve new levels of innovation and efficiency. With time, we hope to pass those time-saving benefits back to our clients. 

For more information about our AI initiatives and how they can benefit your business, feel free to reach out to our team. We're here to answer any questions you may have and provide personalized insights and recommendations based on your specific needs and goals.